ReelVision
Your fastest, quality-assured route to market
Case Study
Percy & Reed
The Client
In 2007, the Percy & Reed name was brought into the spotlight when two of London’s top hairdressers, Paul Percival and Adam Reed, joined forces to create a salon for everybody – not just their A-list clients.
After a successful few years, they wanted to take it further and bring salon quality into homes. The entrepreneurial hairdressers went on to launch the Percy & Reed hair product range with established businesswoman, Shannon de Boissard.
From shampoo to treatment masks, Percy & Reed’s luxury products are available in-store and online by leading retailers in over 20 countries.
Percy & Reed are proud to be a British brand, and from the outset it was important for the founders that the hair products were made in the UK. Speaking to Reelvision, Olga Murden, Percy & Reed’s Global Operations Director, said: “We produce locally not just because we like to work with local suppliers, it’s also
consciousness about the planet and our carbon footprint as well.”
The Brief
Based in Lancashire, Reelvision has worked on a number of cartons for the national brand. This led to Olga turning to the team for the brand’s “Discover Captivating Colour & Shine” collection, after being let down by cartons produced in the Far East that didn’t match quality expectations.
The cardboard used for the cartons caused issues with variation, and the colours were particularly difficult to achieve consistency across batches with normal production processes. “Reelvision undertook research on how to quickly correct this, producing a high-quality carton that I was very happy with,” explained Olga.
By using pioneering flexographic printing with pantone colours, delivered by an anilox and doctor blade system, Reelvision ensured consistency and repeatability for the haircare brand.
“Due to the complication of the cartons produced in the Far East, I had an extremely tight deadline that I needed to meet with customer orders. Gareth at Reelvision turned around the order within a week for me – from scratch.”
Reelvision is known for having the fastest lead time in the industry, typically 10 days. With help from our experienced Computer Aided Design (CAD) team, we manufactured eight designs in a four-day lead time for our client, with the proof approved on a Monday and the final product delivered on Friday.
